THE PROSCI ADKAR® MODEL

What is ADKAR?

The Prosci ADKAR model is the most widely used change management model for individual change. By focusing on the transition of individuals as they are impacted by change it guides both individual and organisation change activities.  

Focus On Individual Change

Allows leaders and change management teams to focus their activities on what will drive individual change and therefore achieve organizational results.

A Simple Framework

Provides a simple, easy-to-use framework for everyone involved in managing change.

Clear Measureable Goals

Delivers clear goals and measurable outcomes for change management activities.

A Common Language For Change

Gives employees, managers and senior leaders alike a common language to describe and discuss change together.

a goal-oriented change management model

Apply the essential steps to management individual and group change transitions.

Created by Prosci founder Jeff Hiatt, ADKAR is an acronym that represents the five tangible and concrete outcomes that people need to achieve for lasting change: awareness, desire, knowledge, ability and reinforcement.

By outlining the goals and outcomes of successful change, the ADKAR Model is an effective tool for planning change management activities, equipping your leaders facilitating change, and supporting your employees throughout the change.

Understand the people side of change

Support individual changes to achieve organisational results.

One of the most popular models for change management, the Prosci ADKAR® Model provides a structured approach to understand change at the individual level. The ADKAR model helps sponsors, managers and frontline personnel understand their change journey. For change managers, it provides a structure for the development of change plans and milestones to measure change progress with individuals and groups.

Drive Change With ADKAR

ADKAR facilitates integration of individual and organisational change.

Organisations don’t change, individuals do. The success of any project, large or small, ultimately depends on each employee doing their job differently. What we experience as change is that individual journey multiplied across all impacted employees.

The ADKAR model helps us understand how change impacts each employee and how to support them through the change. The Prosci methodology uniquely integrates individual and organisational change management to deliver business results.

Want to learn more about adkar?

We’re here to help you apply ADKAR to your change projects. Take a moment to explore the resources below. Deepen your awareness of the building blocks and applications of the world’s most popular change model. 

Take A Deep Dive Into ADKAR

Download our Prosci guides to the ADKAR Model and learn how it can contribute to transforming your change initiatives.

THE ADKAR® MODEL AS A STRUCTURED APPROACH FOR CHANGE MANAGEMENT

THE ADKAR® MODEL AS A MEASUREMENT FRAMEWORK

USING THE ADKAR® MODEL TO FACILITATE INDIVIDUAL CHANGE

THE ADKAR® MODEL AS A COMMON LANGUAGE FOR CHANGE

USING THE ADKAR® MODEL FOR EMPOWERING MANAGERS

THE PROSCI ADKAR® MODEL OVERVIEW GUIDE – EBOOK

Cover of the Prosci best practices in change management report 2018

2018 Best Practices in Change Management Report

Prosci’s models, tools and training programs are derived from 20 years of best practice research and published findings to give you access to the experience of thousands of practitioners.

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Prosci® and the Prosci ADKAR® Model are registered trademarks of Prosci Inc. Innovation360® and Ideation360® are registered trademarks of Innovation360Group AB. Everything DiSC®, DiSC®, The Five Behaviors® are registered trademarks of John Wiley & Sons, Inc. All rights reserved.

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